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Service
Organic visibility that compounds while the ads keep running.
Technical foundations, content that matches real intent, and traffic measured against revenue rather than rankings.
SEO and paid media are usually run by different people who never compare notes. That is a waste: the search terms you are paying for are the clearest possible brief for what to publish.
What’s included
What you actually get.
Technical audit
Crawlability, indexation, site architecture and Core Web Vitals — the work that has to exist before content can rank.
Intent-led content
Topics chosen from paid search-term data, so you publish against queries you have already proved convert.
Site architecture
Internal linking and a service-page structure that gives every important page a path from the homepage.
Structured data
Schema that helps search engines and AI answers understand what the business does and who it serves.
Local SEO
Google Business Profile, citations and location pages where geography actually drives the sale.
Reporting against revenue
Rankings are a diagnostic. The report opens with organic-assisted revenue and works backwards.
How it works
In the order that matters.
- Technical foundations get fixed before anything is published.
- Paid search-term data sets the content priorities.
- Pages are written for the intent behind the query, not the keyword.
- Results are read against revenue, with paid and organic compared side by side.
Questions
Before you ask.
How long does SEO take?
Technical fixes can move things within weeks. Content-led gains generally take two to three quarters to compound, which is why we do not recommend SEO as a substitute for paid media in the short term.
Do you guarantee rankings?
No, and neither can anyone else honestly. We commit to the work and to reporting the outcome against revenue, whichever way it goes.
How does SEO connect to the paid work?
Directly. Your paid search terms tell us which queries convert, and that becomes the content brief. It is the cheapest research you will ever have.
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