Home/Local Services Ads
Google Local Services Ads · Miami, FL
Google Local Services Ads in Miami.
Setup and management of Google Local Services Ads for businesses in Miami-Dade and Broward: verification, profile, budget and every lead reviewed, in English and Spanish.
Google Local Services Ads are the listings with the “Google Verified” badge that can appear at the top of Google Search and on Google Maps for many local services. You pay per lead, not per click, once Google has screened and verified the business. PeakFlint sets them up and manages them as part of Google Ads management, from $1,000 a month plus a one-time $300 setup; the lead costs are paid straight to Google. We meet in person across Miami-Dade and Broward, or by video. Prices as of October 2026.
How they work
Local Services Ads, in plain English.
Pay per lead
You are charged per lead (a call, message or booking), not per click. Lead prices are set through an auction and vary by location, job type and lead type.
Google Verified badge
Every business must pass Google’s screening before its ads run. Depending on the category and area, that can include license, insurance, background and business-registration checks, plus a minimum number of reviews.
Top of the page
Local Services Ads can appear at the top of Google Search results and on Google Maps when people in your area search for the services you offer.
What decides ranking
Google combines your bid with your star rating and number of reviews, how quickly you respond (missed calls hurt), how relevant your services are to the search and the checks you have completed.
Budget and job types
You control the budget, the job types you want leads for, the service area and when the ads run. Business hours come from your Google Business Profile.
Not for every business
Availability depends on the category and the area. Health care listings must pass verification first and cannot take bookings through the ad.
What we do
How we set up and run Local Services Ads.
Most of the result depends on getting verified, choosing the right job types and answering fast. We handle the setup and the weekly work, and you stay the owner of the account.
- Check that your category is available in your area and prepare the verification documents with you.
- Set the service area, job types, hours and weekly budget so you only pay for leads you can take.
- Review every lead each week and rate it in Google’s lead feedback. Leads Google judges invalid are not charged, and charged leads can be credited automatically later.
- Run Local Services Ads next to Google Search ads and your Google Business Profile, so the three support each other.
- Report cost per lead and booked jobs every week, in English or Spanish.
Which works better
Local Services Ads or regular Google Search ads?
They solve different problems. Local Services Ads are simpler and you only pay for leads, but you control less: Google’s auction decides when you show and what each lead costs. Search ads take more work, but you choose the searches, the ad text and the landing page, and you pay per click. For most Miami service businesses we recommend running both and moving budget to whichever brings booked jobs at the lower cost. For comparison, here is what a click costs on regular Search ads in Miami:
| Search | Searches a month | Avg. cost per click |
|---|---|---|
| plumber miami | 1,600 | $25.73 |
| locksmith miami | 1,900 | $19.69 |
| ac repair miami | 880 | $24.92 |
| pest control miami | 590 | $34.75 |
| roofing company miami | 590 | $21.92 |
More numbers by industry in what Google Ads costs in Miami, and a setup guide for trades in Google Ads for plumbers, AC and roofers.
Questions
Local Services Ads questions, answered.
How much do Local Services Ads cost in Miami?
You pay Google per lead, at prices set through an auction that vary by location, job type and lead type. On top of that, PeakFlint’s management starts at $1,000 a month plus a one-time $300 setup, as part of Google Ads management.
What is the Google Verified badge?
It shows that Google has screened the business before letting it run Local Services Ads. It replaced the older “Google Guaranteed” and “Google Screened” badges.
How long does verification take?
It depends on the category and on how fast the documents are ready. We prepare them with you so nothing is missing when Google reviews the business.
Are Local Services Ads available for my business?
In the US they cover a set list of categories, including most home services, many legal practice areas and some health care providers such as dentists and chiropractors. Availability depends on your category and area, so we check yours before you pay anything.
Is Google changing Local Services Ads?
Yes. Google is moving Local Services Ads into regular Google Ads accounts as Performance Max campaigns with pay-per-lead goals, starting with some home services in 2026 and all remaining categories in 2027 (Google Ads Help). You still pay per lead and show in the same places; budgets and settings move into Google Ads. We manage both setups.
Do I need a Google Business Profile?
Yes. You need a verified Google Business Profile linked to your Local Services account, and the reviews on your ad come from that profile. See local SEO in Miami.
Do you guarantee leads?
No. Google decides how often the ad shows. We commit to the setup, the weekly review and an honest report of cost per booked job.
Related