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Google Ads that answer to margin, not to clicks.
Search, Shopping and Performance Max, rebuilt around what a conversion is actually worth to your business.
Most Google Ads accounts are not underperforming because the bids are wrong. They are underperforming because nobody agreed what a lead is worth, so the algorithm has been optimising toward the wrong target for months.
What’s included
What you actually get.
Account restructure
Campaigns rebuilt around intent and margin instead of the folder structure someone inherited three agencies ago.
Search term governance
Weekly review of what you actually paid for, with negatives applied before the budget leaks into it again.
Bidding to margin
Target CPA and ROAS set from contribution, not revenue, so high-volume low-margin products stop eating the budget.
Shopping and feeds
Feed hygiene, custom labels and product segmentation so Shopping bids differently on a €40 item than on a €400 one.
Performance Max control
Asset groups, brand exclusions and signal feeding, with reporting that shows what PMax is really spending on.
Conversion tracking
Enhanced conversions and server-side events, because none of the above works on data you cannot trust.
How it works
In the order that matters.
- We audit the account, the tracking and the landing pages before touching a single bid.
- Conversions get redefined and valued against your real margin.
- Structure is rebuilt around intent; losing segments are cut, winners funded properly.
- Monthly cycles of search-term, creative and landing-page testing.
Questions
Before you ask.
Will you rebuild my account or fix the one I have?
Whichever the audit justifies. A rebuild is disruptive and resets learning, so we only do it when the existing structure genuinely cannot be optimised — usually when campaigns mix intents or budgets cannot be separated by margin.
How long before Google Ads improves?
Tracking fixes change decision quality immediately. Performance follows your sales cycle: weeks for e-commerce, one to two quarters for considered B2B purchases.
Do you work with Performance Max?
Yes, but on our terms. PMax gets clean signals, brand exclusions and a reporting layer that shows where spend actually went. If it cannot beat a properly built Search campaign, we say so.
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